The YouTube algorithm mainly focuses on viewer retention to determine the success of your videos. Audience retention, or the percentage of your video that viewers watch, is one of the most important indicators for channel growth. Using the modified VET methodology, we effectively increased audience retention from 30% to 50%. Today, we will discuss this method with you.
Hello, entrepreneur! Welcome to WebLR Solutions. If you want to build your personal brand through video, you have come to the perfect place. To begin, click the red subscribe button followed by the bell. Let us look at the revised Video Engagement Timeline (VET) model, which will help you script videos to boost audience retention.
The Video Engagement Timeline
The Opening Hook (10-20 seconds)
Your first hook is critical. It should be a promise that corresponds to your video’s title, letting viewers know they are in the proper place. Make it short and entertaining so that people are drawn in right away.
2. Title Sequence (5 seconds)
Your title sequence should last no more than 5 seconds. It is mostly intended to brand your channel or content. Consider if a title sequence is necessary for your channel. We recommend keeping it brief to maintain the video’s flow.
3. Personal Intro (15-20 seconds)
In this segment, introduce yourself and establish credibility. Explain why you’re qualified to discuss the topic at hand. Also, include your first call to action, asking viewers to subscribe and click the bell for notifications. This keeps your audience engaged and ensures they don’t miss future content.
4. Main Content (40-60 seconds)
Get into the main content quickly—within the first 40 to 60 seconds. Start with the first step or key point of your topic. Structuring your video in a step-by-step format makes it easier for both you to script and your viewers to follow.
5. Engagement Hook (Halfway Point)
At the halfway mark, use an engagement hook to maintain viewer interest. There are three types of engagement hooks:
Ask a Question: Encourage viewers to answer in the comments.
Info Card: Direct viewers to another video using an info card at the point where viewers typically drop off, which you can find in your YouTube analytics.
Teaser: Give viewers a reason to keep watching, such as a free download or a big reveal.
6. Continuing Content and Final CTA
After your engagement hook, continue with the main content and wrap up with a strong call to action. Here, you can include:
Lead Magnet: Encourage viewers to download a free resource and join your email list.
Next Video: Link to another video they might find useful.
Subscribe: Ask viewers to subscribe to your channel.
Remember, the key to growing your YouTube channel is to keep your audience engaged throughout your video. Implement the VET formula to improve your audience retention and watch your channel grow. Go after what you want and build the brand you love, because you can be the media.
